I have been doing research at my own place of employment regarding how corporate communication works what it exactly entails. I have talked with an individual who handles our internal communication, Caesar Gonzales, in which he creates newsletters, e-mails, and any other news that would effect employees only. Corporate communication also encompasses maintaining the bank's image to the public eye. Such an example is over the Christmas holiday, Bank of America employees had the opportunity to hand out Christmas cards to the residents at a nursing home. While this is a very nice gesture of the spirit of the holiday, it also plays an important role in the image of the company. It makes the bank look good in other organizations’ eyes because we “giving back” to the community.
Even before this project was started I had an understanding of the importance of such a large company keeping open communication with its employees. When I spoke with Caesar he made very clear the importance of it as well. It keeps up the morale for the employees and while not everyone will be in agreement with the contents of the internal messages, the message is out there for employees to know and take what they will from it. We have bi-weekly newsletters that report how the bank is expanding offices all over the world and also reports on the successes of our fellow employees. Most people glance at it, some delete it, but what's important is the fact that the information is out there and the company actually puts forth the effort to communicate with its employees.
What I would like to do eventually is contribute to this newsletter. Whether I help organize an event that would get some coverage in the newsletter or help decide on what stories to cover; contributing my ideas to this would be a step toward eventually handling the corporate communication at Bank of America.
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