Hello! This is my blog about corporate communication and how corporations handle a crisis within their company. Many large companies today have some of sort of communication department in which their image is controlled and developed, internally and externally. This area of expertise is more widely used when negative attention is drawn unto the company.
In my blog, I would like to further exam how different companies handle crisis’s that come their way and even look at my own place of employment, Bank of America, and how their corporate communication department has handled past incidents.
The audience this blog is for is the general public who may not be familiar with the details of corporate communication but are interested to learn more about it and learn about the different case studies concerning crisis management for companies. I will be sure not to use jargon and fully explain situations that the general public may not have any background information on. Being able to clearly explain to the audience is important because I want my message to be understood and my stories to have educational value.
This topic is important to me because I want to venture into this area of my career. It is important to study how past cases are handled to learn from the successes and failures.
I hope you enjoy it as much as I do!
In my blog, I would like to further exam how different companies handle crisis’s that come their way and even look at my own place of employment, Bank of America, and how their corporate communication department has handled past incidents.
The audience this blog is for is the general public who may not be familiar with the details of corporate communication but are interested to learn more about it and learn about the different case studies concerning crisis management for companies. I will be sure not to use jargon and fully explain situations that the general public may not have any background information on. Being able to clearly explain to the audience is important because I want my message to be understood and my stories to have educational value.
This topic is important to me because I want to venture into this area of my career. It is important to study how past cases are handled to learn from the successes and failures.
I hope you enjoy it as much as I do!
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