I would like to share this flow chart which I think it can be helpful in seeing all the facets corporate communication touches. In a corporate communication position there are many different aspects and parts that corporate communication touches.
Public affairs - this can be anything in which the public will be exposed to a brand, image, or any facet involving a company. Example: A fundraiser for providing meals to the homeless sponsored by Ben and Jerry's.
Strategic communication and publicity - communication involving how the message will be conveyed to the public. This is the message and the image of the company itself. How people will think of the company with just saying the name. Example: Apple, people think clean, illuminated, smart.
Protocol and Special Events- Managing events that are related to the company.
Congressional Affairs - corporate communication may involve governmental affairs in which a communication specialist would need to understand how to address congressional matters. Example: Proper use of of jargon and presentation methods in a government forum.
Public affairs - this can be anything in which the public will be exposed to a brand, image, or any facet involving a company. Example: A fundraiser for providing meals to the homeless sponsored by Ben and Jerry's.
Strategic communication and publicity - communication involving how the message will be conveyed to the public. This is the message and the image of the company itself. How people will think of the company with just saying the name. Example: Apple, people think clean, illuminated, smart.
Protocol and Special Events- Managing events that are related to the company.
Congressional Affairs - corporate communication may involve governmental affairs in which a communication specialist would need to understand how to address congressional matters. Example: Proper use of of jargon and presentation methods in a government forum.
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